A DIFFERENT APPROACH TO EMOTIONAL EATING
You know what healthy eating looks like.
You know which foods are good for you. You understand the importance of eating well, looking after your body and making healthy choices.
Yet somehow, knowing what to do doesn't always translate into doing it.
Perhaps you reach for chocolate when you're stressed. Find yourself snacking in the evenings when you're not hungry. Or turn to food for comfort, reward or relaxation.
You might have tried dieting, calorie counting or cutting out sugar, only to find yourself returning to the same familiar habits.

Your relationship with food can be completely different
At Thoughtworx Hypnotherapy, we use clinical hypnotherapy to explore the emotional triggers, subconscious associations and learned behaviours that influence your relationship with food.
Our personalised two-session Emotional Eating Hypnotherapy Program focuses on understanding what's driving your eating habits and helping you develop new responses.
2 Private Hypnotherapy Sessions | NZ$490
Online via Zoom | New Zealand & Australia
Imagine finishing a stressful day and feeling comfortable relaxing without automatically reaching for food.
WHY EMOTIONAL EATING HAPPENS
Most approaches to changing eating habits focus on what you eat.
Eat less. Choose healthier foods. Follow a meal plan. Avoid sugar. Stay disciplined.
But what happens when you already know all of that?
You may find yourself eating when you're not hungry, even though you've made a conscious decision to do something different.
That's because eating behaviour isn't always driven by hunger.
Stress, boredom, loneliness, frustration, tiredness and even happiness can become connected with food.
Your mind learns that certain foods or eating behaviours provide a familiar feeling or experience.
And once a behaviour has been repeated enough times, it can begin to happen automatically.
You may recognise yourself in some of these situations:
*You reach for sweet foods when you're feeling stressed or overwhelmed.
*You snack in the evening, even after eating dinner.
*You eat because you're bored, tired or looking for something enjoyable.
*You use food as a reward after a long or difficult day.
*You find yourself eating automatically without really thinking about it.
*You start the day with good intentions, but old habits return when emotions take over.
These patterns can become deeply familiar, but learned behaviours can also be changed.
Much of our everyday behaviour is influenced by learned associations, habits and automatic responses.
You don't consciously think through every action you take. Your mind uses familiar patterns to make everyday life easier.
Eating habits can work in much the same way.
If you've repeatedly used food to relax after work, your mind may begin to associate finishing work with eating.
If chocolate has become your way of feeling better when you're upset, reaching for chocolate can become an automatic response.
Hypnotherapy uses focused attention, suggestion and mental rehearsal to help you explore these associations and develop alternative responses.
The goal is to make your eating choices more conscious, comfortable and aligned with what you actually want.
Hypnotherapy may help people explore and change the thoughts, associations and habitual responses that contribute to emotional eating. It uses focused attention, suggestion and mental rehearsal to support behavioural change. Results vary between individuals, and research specifically on hypnosis for emotional eating remains limited.
Physical hunger is your body's signal that it needs nourishment. Emotional eating occurs when the desire to eat is influenced by feelings such as stress, boredom, sadness or the need for comfort. The two can overlap, and learning to recognise your own patterns can help you make more conscious choices.
Hypnotherapy can be used to work with learned associations and habits connected to sweet foods. For example, if you regularly crave chocolate after a stressful day, sessions can focus on that trigger and help you develop alternative responses.
Some people seek help with emotional eating as part of their weight management goals. However, this program focuses on eating behaviours rather than promising a particular weight loss result. Weight changes depend on many factors, including nutrition, activity, health and individual circumstances.
The Thoughtworx Emotional Eating Hypnotherapy Program consists of two personalised sessions. The first focuses on understanding your eating patterns and beginning hypnotherapy. The second focuses on deeper work with the associations and habits identified during your first session.
Research suggests that remote psychological interventions can be useful, although evidence varies by treatment and condition. Online hypnotherapy allows you to participate from a quiet, comfortable location while working directly with your hypnotherapist via Zoom.
Imagine finishing a stressful day and feeling comfortable relaxing without automatically reaching for food.